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All of it is addressed to you, the reader. Each team member has a bio written in the first person, which is a unique touch that adds a personal connection.

About Us | DXC Technology

Canary uses a great, crisp video loop as the first thing you see on the page. They have some simple sections explaining their mission statement and story. Overall, the Clio website is very well designed. Their About page has some large pictures and a great customer-focused value prop. There are also some links to other pages, like their Careers page, which has a great video and call to action. Cloudera has a simple design with clearly defined sections that hit on several marks.

They have a large CTA section at the end, but what really stands out the most is the awards section, which provides instant credibility. Constant Contact has some great features, including a video and fairly in-depth history of their company. The people. The drive to help small business do more business.

Company Overview

This is a great, concise page. However, the best part is probably their clear CTA at the bottom guiding the user to exactly the next section they want them to visit: the blog. The minimalist design of the Dropbox page is part of the allure. Each section utilizes a lot of white space and friendly cartoon drawings to support each point on the page—allowing their value to shine through. Eventbrite is a great example of a page with an inspiring mission statement coupled with three simple call to action buttons at the bottom. Many founders have stories behind their companies that sparked the idea for their product.

It simply outlines a pain point that most, if not all, of their customers can relate to. At the bottom of the page, there is a clear CTA for customers to get started. This is a neatly designed page that hits on all of the marks.

He Is We - All About Us ft. Owl City

By breaking up the sections in a nav bar, users can easily click through to learn about what they want. The History section has a nice timeline, their Teams section have clever images that animate a bit as you scroll our favorite part and the Freshdesk culture is displayed with photos. Full Sail uses video to address how their courses empower students to be creative. It highlights the important pieces that a student most likely uses to compare school choices outside of cost , such as the facilities or the culture.


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When convincing your customer to choose you over the competition, always address them personally. The opening line from Greatist is probably the greatest example of this sorry, we had to do that. Seriously though, it works perfectly. Their page is no different. Another piece to note is that they include CTA buttons twice on the page while scrolling through.

For a company that is designed to make your life easier, their page smartly has a whole section of real customer testimonial videos that really tell the story of how your life will change if you use Alfred. Combine that with a killer design and it makes for a great site. One of the important aspects of an About Us page is conveying the team and its work environment. This can be difficult if you bill yourselves as a team of remote workers.

Help Scout overcame this hurdle by putting a video from their corporate retreat in snowy Colorado. Shot with selfie sticks, goPros, and drones, it shows off that remote workers can come together to have some fun as well.

How to Write a Killer “About Us” Page

They have a very inspirational video that outlines their mission, but the best part is the section of customer success stories that display credibility first hand. This page hits on all levels. As a design firm, you would expect them to have great video and web design, and they hit it out of the park with each. Our favorite feature is the functional world clocks for each of their locations. Another display of a design company using their skills to create an amazing website.

It conveys the feeling that while they are great at their job, they are also just like you and me. Along with their mission statement and a full high-res photos, Hungry Root also supports their beliefs with a simple, yet powerful graphic backing it up. Like photos, visual guides can tell a story and help to bolster your message to seal the deal for a customer. This clearly sets them apart from their competition.

They also have wonderful visuals of their offices and staff along with expert testimonials, all on a sleek, well-designed page.

What the Icons Mean

Intercom has created fun cartoon characters to supplement their page. This establishes a fun, playful tone which makes for an enjoyable user experience. Jet features their entire, smiling company, fully clad in Jet purple. Simple, yet powerful sentences outline their visions, and values. Clicking through you will find a clean design that is rich in quality, not quantity. This page is broken into sections, and puts their team first. They definitely stand by their motto of thinking outside the box in the creative way they display their team. The other subsections hit on all the marks as well with strong imagery and simple messages.

MailChimp paints a picture of their company right out of the gate with a full-width image of smiling, friendly-looking employees. Then, they break down what they do and their value to you in two quick sentences. The last portion talks about their charitable connection to the community in Atlanta, which is where the company is based. This final piece of information leaves a good taste in your mouth about the business. Bold, red colors, simple messages, and finally some amazing looking photos all combine to make a great looking page.

The page is also responsive for mobile—and actually crops the photos down to close up photos, rather than just resizing them. This great design builds credibility for a design firm. Nerdery makes it very clear who they are and what they do for you in one simple sentence. With simple, defined sections—all customer focused—they also have a very clear CTA at the end to get started with them as well. Their value prop is also insanely customer focused. Odoo has a great, responsive design that also looks sleek and polished.

25 Creative & Engaging Examples of About Us Pages

They also add some nice pieces of credibility by listing their multiple awards such as Bossie Awards in , and for best open source solution. Outbrain neatly breaks up their page into five sections, which together form a cohesive picture about their company. Their video is probably the most impressive use of storytelling: it details their values as a company.

With fun photos of their staff and some candid quotes about what it is like to work at Rent the Runway, this adds a lot of trust and makes them feel more like people.

What Makes a Solid ‘About Us’ Page?

With the first line on their page, "We help our customers discover new trails to success using the 1 CRM platform," they clearly display their value to the customer. It is a global movement of more than 7 million people that are campaigning for a better world, where human rights are central.

Filled with quotes, videos, and testimonials, their page makes you believe that you can hope for a better world. And they have the facts to prove it, too. If you scroll down, you can access all their accomplishments on the road toward better social change. The top part of the Chattanooga Renaissance Fund page aims to attract entrepreneurs into the Chattanooga area of Tennessee. By describing its history and the companies that already invested there, such as Amazon or Volkswagen, to name a few. Scroll down to see their work in videos and use the pictures at the bottom to access their Instagram page.

Meet Bulldog Skincare, the company that aims to make skincare options dedicated to men readily available. This quickly becomes your guide to finding the products that will help you look and feel your best. As you scroll down, you are growing familiar with the products and are slowly but surely befriending the brand itself and its values. The company makes leather upholstery for cars and trains, and its history and trajectory are equally fascinating.


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So that you can understand what the company values from a first browse: percent in-house products. Their certificate for ecologic distinction attests to their commitment to environmental best practices. The entire Girlboss website underwent a complete makeover just a few months ago.

With its quaint background animation, concise content, and creative visuals, this page is definitely an eye-catcher. Each member is portrayed with a short description and an almost full-body shot, complete with their social media accounts. Boasting big, bold elements and sharp colors, this page excels at making a great first impression. The simple act of pushing a key or moving the mouse reveals a key piece of info about the brand.

Because of that, it feels like watching a modern silent movie. The second thing is the way 6tematik introduces us to its team. Each member is portrayed by a minimalist caricature that is defined by one obvious trait. Some have long pink hair, others a bushy beard or big glasses.