If companies can create social media content that provides value to others, they can connect with customers in a profitable way. You find a product you like, promote it to others usually through your blog , and earn a piece of the profit for each sale that you make. Email marketing has long been a pillar for any business attempting to generate sales via the internet. It provides direct contact with clients and allows you to drive prospective customers to your website.
In a few simple steps, you can provide updates, exciting news, reminders, etc. At the same time, you can use these newsletters as printable, direct mail pieces or even flyers. When using the right tools, sending out customizable emails that look professional and represent your business the way you want it can be so simple. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. Digital marketing is the method in which you can provide it.
We love to see new stats and research about how to best share to social media and drive engagement. Regular Vs. There are a number of key differences here to note between regular articles viewed on the web via a mobile device vs Facebook Instant Articles. By Mandi Perry Marketing October 15, However, most are going to demand a fee. Be sure to track your results to assure your ROI. Keep in mind those with fewer followers can have just as much influence as those with ten times the amount of followers. Over the last decade, we became a more visual culture attracted to imagery in the digital realms.
A lot of this comes from massive viewership on places like YouTube. More personalized video has become a norm lately, or at least ones directly addressing pain points of targeted viewers. The same goes with making your business look more human. Successful video marketing can mean behind-the-scenes tours of your business, or testimonials to show the human side of your brand. This means paying attention to one major trend in video marketing: Storytelling.
This is a question that should become the central core of your digital marketing efforts. All marketing experts reiterate how landing page traffic is the nucleus of successful inbound marketing. Solving this in part comes down to web design, including where you place your Call to Action and advertising. It goes beyond what you place on your website, though. Other options include buying sponsorships with other companies, or just simple email marketing.
In the latter case, placing a link that takes the reader to your landing page for further content is a common strategy. Even a CTA at the end of your blog gives a connective string to your content to entice another visitation. Kissmetrics once noted that CTA placement depends on the length of your landing page. A shorter page means you should place the CTA above the folder.
Expect these to stay relatively the same well into as well. Mike Khorev is an SEO expert and digital marketing consultant who helps small and mid-size businesses generate more leads, sales and grow revenue online. He offers expert advice on marketing your company the right way through performance-based SEO digital marketing, web design, social media, search engine marketing and many other online practices.
Find him on LinkedIn and Twitter. This is a good starter to know about the basics of digital marketing and what are the following strategies that you could learn as well. Your email address will not be published. Good job on putting this list together, thanks Matt! Thanks matt for sharing this with us. Privacy Cookies Sitemap. A whopping types of marketing described, demystified and debunked. Written by Matt Press. Has it ever occurred to you quite how many types of marketing there are? Above the line [ATL] marketing What is above the line marketing? Above the line marketing is using mass media to market to a wide audience.
The strength of above the line marketing is potential reach; the downside is often relevancy. Need above the line marketing examples? The clearest example of above the line marketing is a Super Bowl TV commercial. Account-based marketing What is account-based marketing? Need account-based marketing examples? Hotjar is a company that sells website analytics software. What about account-based marketing resources? Affiliate marketing What is affiliate marketing? Need affiliate marketing examples?
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Fancy promoting a BBQ? What about affiliate marketing resources? Affinity marketing What is affinity marketing? Need affinity marketing examples? What about affinity marketing resources? Agile marketing What is agile marketing? Need agile marketing examples? Specsavers wasted no time in sending out an amusing ad that referenced the bizarre incident.
What about agile marketing resources? Alliance marketing What is alliance marketing? The difference with alliance marketing is that the collaboration runs deeper. Need alliance marketing examples? Alliance marketing is why you see a car wash at a garage, or a Costa at Waterstones. Some partnerships just make perfect business sense. What about alliance marketing resources? Ambush marketing What is ambush marketing?
Need ambush marketing examples? Tennis fans might remember that Heineken was the official beer sponsor of the US Open. What about ambush marketing resources? Article marketing What is article marketing? Need article marketing examples? Augmented marketing What is augmented marketing? Need augmented marketing examples? What about augmented marketing resources? Behavioral marketing What is behavioral marketing?
Typically, behaviors that trigger a certain marketing message would be when someone: Clicks on a link. Visits a certain web page. Downloads a PDF. Buys something. Shares or likes a post on social media Need behavioral marketing examples? What about behavioral marketing resources? Below the line [BTL] marketing What is below the line marketing? Need below the line marketing examples? In general, network marketers throw intimate product parties. What about below the line marketing resources?
Black hat marketing What is black hat marketing? Black hat marketing is the general term for unethical SEO tactics. Need black hat marketing examples? What about black hat marketing resources? Brand marketing What is brand marketing?
Brand marketing is the concept of marketing an identity [and not a product or service]. Need brand marketing examples? Brick and mortar marketing What is brick and mortar marketing? Quite simply, brick and mortar marketing is any form of marketing that exists in a retail shop. Need brick and mortar marketing examples? Most stores market special promotions on just about every shelf. What about brick and mortar marketing resources? Quite simply, B2B marketing happens when one business markets a product or service to another.
Need B2B marketing examples? W hat about B2B marketing resources? Nee d B2C marketing examples? What about B2C marketing resources? Business to people [B2P] marketing What is business to people marketing? Really, B2P is more about your attitude towards marketing. Need business to people marketing examples? But when we speak to potential clients, we keep things simple.
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We don't use techie terms and jargons. Ultimately, it all comes down to people. What about business to people resources? Buzz marketing What is buzz marketing? Need buzz marketing examples? Apple is great at buzz marketing. What about buzz marketing resources? Call Centre marketing What is call centre marketing? Need call centre marketing examples? If they felt that cold calling was their best play, they face a couple of problems.
One solution is to use a call centre to cold call people for you. This is call centre marketing. What about call centre marketing resources? Call-to-action [CTA] marketing What is call-to-action marketing? Typically, this action would lead to the user entering a sales funnel. Need call-to-action examples? You can see call-to-action marketing on the majority of websites.
The option to 'read more' is a type of call-to-action. What about call-to-action marketing resources? Catalogue marketing What is catalogue marketing? Catalogue marketing is the act of using a catalogue to showcase products or services. Need catalogue marketing examples? Cause marketing What is cause marketing? Need cause marketing examples?
Reebok has teamed up with Avon What about cause marketing resources? Celebrity marketing What is celebrity marketing? Celebrity marketing is getting a celebrity to endorse a product. Need celebrity marketing examples?
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Channel marketing What is channel marketing? Need channel marketing examples? What about channel marketing resources? Close range marketing [CRM] What is close range marketing? Also known as proximity marketing [number ], close range marketing is a very modern strategy. Need close range marketing examples? Closed loop marketing What is closed loop marketing? Need closed loop marketing examples? What about closed loop marketing resources? Cloud marketing What is cloud marketing? Today, businesses are able to surface the same marketing message in multiple places.
Need cloud marketing examples? What about cloud marketing resources? Need communal marketing examples? What about communal marketing resources? Community marketing What is community marketing? Need community marketing examples? What about community marketing resources?
Computational marketing What is computational marketing? Computational marketing uses computer technology to make marketing more efficient. That reduces the success of the algorithm substantially. Need computational marketing examples? What about computational marketing resources? Concentrated marketing What is concentrated marketing? Need concentrated marketing examples?
What about concentrated marketing resources? Consumer marketing What is consumer marketing? Need consumer marketing examples? Take a look around. What about consumer marketing resources? Content marketing What is content marketing? Need content marketing examples? Does it advertise any of their products? Contextual marketing What is contextual marketing? Need contextual marketing examples? Two such contextual marketing techniques are SEO and retargeting. What about contextual marketing resources? Conversational marketing What is conversational marketing? Those conversations allow brands to market themselves in a more meaningful, impactful manner.
Need conversational marketing examples? Conversion rate marketing What is conversion rate marketing? Need conversion rate marketing examples? The success of any PPC strategy depends on the conversion rate of the campaign in question. What about conversion rate marketing resources? Cooperative marketing What is cooperative marketing? Cooperative marketing happens when 2 or more companies team up to sell a product or service. Need cooperative marketing examples? What about cooperative marketing resources? Corporate marketing What is corporate marketing? Corporate marketing is about marketing [and managing] brand perception.
Need corporate marketing examples? What about corporate marketing resources? Usually, that means print, email, mobile and online. Suppose you want to order a pizza. What about cross media marketing resources? Cultural marketing What is cultural marketing? This is the most effective type of marketing segmentation. Need cultural marketing examples? What about cultural marketing resources? Data marketing What is data marketing?
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Need data marketing examples? What about data marketing resources? Database marketing What is database marketing? Need database marketing examples? I have a Sky TV subscription. More specifically, I have a Sky Sports subscription. De-marketing What is de-marketing? Normally, this happens in a retail environment.
Need de-marketing examples? What about de-marketing resources? Defensive marketing What is defensive marketing? Perhaps a company has seen a new rival emerge. Need defensive marketing examples? For a long time, Sky TV had a monopoly on English football. This is defensive marketing at its best. What about defensive marketing resources?
Differential marketing What is differential marketing? Need differential marketing examples? Some of the customers will want sports channels in their package; others will crave movies. Digital marketing What is digital marketing? Need digital marketing examples? What about digital marketing resources? Direct marketing What is direct marketing? Need direct marketing examples?
Direct mail marketing What is direct mail marketing? Direct mail marketing is communicating with audiences via flyers and letters through the post. Companies will usually send marketing collateral to a particular demographic. Need direct mail marketing examples? Need disruptive marketing examples? What about disruptive marketing resources? Diversity marketing What is diversity marketing? Diversity marketing is more commonly known as ethnic marketing.
Need diversity marketing examples? Door-to-door marketing What is door-to-door marketing? Need door-to-door marketing examples? Double-glazing is one of the commodities most commonly associated with door-to-door marketing. What about door-to-door marketing resources?
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Drip marketing What is drip marketing? Need drip marketing examples? What about drip marketing resources? Ecommerce marketing What is ecommerce marketing? Ecommerce marketing can take place online and offline. Need ecommerce marketing examples? What about ecommerce marketing resources? Email marketing What is email marketing? Email marketing is marketing your brand to a group of prospects. Need email marketing examples?
Entrepreneurial marketing What is entrepreneurial marketing? Entrepreneurial marketing is about sole individuals executing mainstream marketing strategies. Instead, they must try to get the results they need with more innovative methods. Need entrepreneurial marketing examples? What about entrepreneurial resources? Ethnic marketing What is ethnic marketing? Need ethnic marketing examples?
What about ethnic marketing resources? Evangelism marketing What is evangelism marketing?
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Need evangelism marketing examples? Apple has a seemingly endless supply of brand evangelists. What about evangelism marketing resources? Event marketing What is event marketing? Need event marketing examples? What about event marketing resources? Expeditionary marketing What is expeditionary marketing?
Expeditionary marketing describes the concept of marketing for growth. Need expeditionary marketing examples? What about expeditionary marketing resources? Experiential marketing What is experiential marketing? Need experiential marketing examples? Red Bull is famous for pulling off amazing experiential marketing campaigns. What about experiential marketing resources? Facebook marketing What is Facebook marketing? Need Facebook marketing examples? Facebook marketing happens all day, every day. What about Facebook marketing resources? Field marketing What is field marketing?
Need field marketing examples? What about field marketing resources? Flanking marketing What is flanking marketing? Need flanking marketing examples? What about flanking marketing resources? Free sample marketing What is free sample marketing? Need free sample marketing examples? Freebie marketing What is freebie marketing? Need freebie marketing examples? What about freebie marketing resources? Geographic marketing [or geo-marketing] What is geographic marketing? Geo marketing involves incorporating geographical intelligence within a marketing campaign.
Need geographic marketing examples? What about geographic marketing resources? Global marketing What is global marketing? Global marketing is simply marketing something internationally. Need global marketing examples? Many products are advertised all over the world. Businesses use goods marketing to increase the sales of a physical product [not a service]. Need goods marketing examples? What about goods marketing resources?
Green marketing What is green marketing? Green marketing is using an environmentally friendly angle to promote a brand or product. Need green marketing examples? Referring to their carbon footprint, Sky has been carbon-free for over 10 years now. What about green marketing resources? Guerrilla marketing What is guerrilla marketing? A successful guerrilla marketing campaign will be interesting, surprising and memorable.
Need guerrilla marketing examples? In , the film Carrie was re-released. Horizontal marketing What is horizontal marketing? Need horizontal marketing examples? Many web designers have trouble getting their clients to create content for their new sites. Humanistic marketing What is humanistic marketing?
Need humanistic marketing examples? What about humanistic marketing resources? Inbound marketing What is inbound marketing? Inbound marketing focuses on customers who find you, not the other way round. The main inbound marketing strategy is SEO. Any subsequent marketing is inbound marketing. Inbound marketing is the opposite of outbound marketing [number ]. Need inbound marketing examples? What about inbound marketing resources? Take in as much as possible from inbound. Influencer marketing What is influencer marketing? That person is normally a market leader, or someone with a particular influence over a market.
Need influencer marketing examples? What about influencer marketing resources? Informational marketing What is informational marketing? Informational marketing explains exactly what a product or service is. Need informational marketing examples? In-game marketing What is in-game marketing? In-game marketing is the tactic of advertising something inside a game. The trick is to marry up the right ad with the appropriate audience. Need in-game marketing examples? What about in-game marketing resources? Need industrial marketing examples?
What about industrial marketing resources? In-store marketing What is in-store marketing? In-store marketing is any marketing that takes place in a retail shop. Need in-store marketing examples? Integrated marketing What is integrated marketing? To that end, integrated marketing is more of a philosophy than a tactic. Need integrated marketing examples? Google is a company that offers a very integrated experience. Interactive marketing What is interactive marketing? Need interactive marketing examples? Search engine optimization is the clearest example of interactive marketing in action.
What about interactive marketing resources? International marketing What is international marketing? Need international marketing examples? What about international marketing resources? Internet marketing What is internet marketing? Internet marketing is any marketing that takes place online.
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For clarity, internet marketing is the same thing as online marketing [number ]. Need internet marketing examples? What about internet marketing resources? Left-brain marketing What is left-brain marketing? Left-brain marketing is marketing that appeals to a practical audience. Left-brain marketing values organization over creativity. Need left-brain marketing examples? What about left-brain marketing resources? Local marketing What is local marketing?
Need local marketing examples? What about local marketing resources? Long tail marketing What is long tail marketing? Need long tail marketing examples? And you will have been recommended products. What about long tail marketing resources? Loyalty marketing What is loyalty marketing? Need loyalty marketing examples? What about loyalty marketing resources? Mass marketing What is mass marketing? Another name for mass marketing is shotgun marketing [number ]. Need mass marketing examples? What about mass marketing resources?