Guide Secrets Of The Inc 500: Strategies to Grow Your Business Fast and Outrun Your Competitors

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If you see a great movie, you tell your friends to go see it. This same principle applies to any business in any industry.

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Most business owners and entrepreneurs make this one deadly mistake : They try to meet the expectations of their market. Meeting expectations makes you forgettable. You need to exceed the expectations of your market so that they can't help talking about you. Going back to my first example: Imagine for a moment you go to that guy's track and drive some exotic cars. You'll have fun -- but the experience is no different than going to the next exotic racing company down the road.

Now imagine this instead: You drive five laps around the track, and then the instructor asks you for your phone. When you ask why, he explains that he's going to start filming a video and then set your phone down on the track. That means your own phone is going to film you while you drift the car inches away from it. That's an experience worth talking about! Best of all, it creates a piece of social proof the customer can upload to YouTube and other social media platforms as soon as she gets back home. Think about how you can create a story in your business.

What can you do to create a moment of drama and excitement for your client or customer? What can you give them to take home that will anchor the memory of your business in their mind and remind them to share the experience with everyone they know? Find that answer, and you'll have the key to rapidly growing your business empire. Entrepreneur Media, Inc. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site both directly and through our partners.

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Last Name. Confirm Email. Confirm Password. Yes, I want to receive the Entrepreneur newsletter. Are you sure you want to logout? Yes, guests shop around. But what they ultimately want is value. Or a favorite restaurant. Or a favorite airline or at least one they hate less. Distribution and pricing and marketing all go hand-in-hand to tell your guests the right story about your brand and your property.

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Price is use one component of that story. By Tim Peter January 16, Want to drive more direct bookings to your hotel? Click here to learn more. Back before the Internet, you could sometimes run this race just long enough to get through a tough time. Not too many customers found out about the lower price. Your competitors were slower to respond. And maybe you got away with it long enough to deal with a short-term downturn. Your customers expect good value for their hard-earned, stretched-thin, beaten-to-a-pulp dollar pound, Euro, Yen, what-have-you.

Downturns happen. No matter how good things get, they can always go wrong. But, by the same token, even the toughest times end eventually.


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The key is to get through them as quickly and as effectively as you can. Want to make sure your business makes the most of the local , mobile , social web? Get more than just news. Get understanding. Add thinks to your feed reader today.

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Or subscribe via email. Take a look and see how we can help you. Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:. By Tim Peter July 2, I spoke to a hotel industry group last week about The Transparent Web. Here are the slides from my talk for your viewing pleasure:. And, as always, remember you can hire Tim for your next event.

Are you getting enough value out of your small business website? Technorati Tags: mobile , online brand building , online marketing , social , social commerce , social marketing , social media , social search , social strategy , strategy.