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Jim Blythe. Now in full colour and a new student friendly format, key information is easy to locate on each page. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Mike Hyde.
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Mark Satterfield. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of Warren Buffet. One week. Now, in The One-Week Marketing Plan, his strategies and wisdom are accessible and realistic for entrepreneurs, self-employed professionals, and business owners looking to move in a new direction. Marketing Finance. Keith Ward. Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan.
Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface. Similar ebooks.
Karen Beamish. Daymond John.
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The instant New York Times bestseller from Shark Tank star and Fubu Founder Daymond John on why starting a business on a limited budget can be an entrepreneur's greatest competitive advantage. Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. Because starting a business from broke forces you to think more creatively.
It forces you to use your resources more efficiently. Routledge eBooks are available through VitalSource.
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